By editor Morten B. Reitoft
Many customers believe that web-to-print and eCommerce equal low prices and for a good reason. With shops online, price comparisons are easier than ever. You even find websites that, with their robots, compare prices across multiple sites. Druckpreis.de in Germany is no different from travel sites like, i.e., Expedia. Prices have become an essential aspect of your online presence, and you, therefore, have to consider what you sell, what service-level you offer, and how you will differentiate your shop from all others in the market.
When the online printers have focused so much on prices, we believe it's because the online printers initially took print jobs away from the conventional printers. Second, they can only be profitable with low prices if they have the volume to produce efficiently. Today the online printers have almost the same products, but prices are quite different.
Let's take some examples:A4 135g Matt Coated · 16 pages · 1.000 copies · 4+4 · Saddle Stitched.
WMD: 273,65€
FlyerDevil: 294,95€
FlyerAlarm: 311,43€
OnlinePrinters: 250,58€
SaxoPrint: 243,06€
Rainbowprint: 241,71€
Helloprint: 331,99€
Prices searched June 22nd, 2020, on each of the above companies' respective websites. All prices are ex. shipping ex. VAT.
From the lowest to the highest price, the difference is close to 30%.
Web-to-Print, however, doesn't have anything to do with low prices. To get the most out of your investment, you have to see web-to-print merely as a platform. It's an enabler like so many other enablers you have in your company.
All prices in your company are related to the perceived value of your service and the money paid. That's why some customers are willing to pay different prices for similar products, and that's why you also find it fair to charge different prices. Customers often choose to change PSP when they believe there is a misbalance between service and money paid.
With that in mind, your web-to-print solution supports you selling more expensive products. Of course, design and user experience have to be aligned with your service.
Almost all web-to-print solutions deliver both a public storefront as well as corporate/private shops, so most will support your strategy regardless.
In a later chapter, we will look at the competitive situation, and how you can sell/compete in a very crowded online market.
LOVE PAPER WEEK Coming in February 2025
Two Sides to launch pro-paper promotion 3rd – 7th February; PSPs around the globe are encouraged to get on "board" (pun intended!).
New Tecnau Manufacturing/R&D Facility
Italian postpress manufacturer opens modernized space that enhances production and testing capabilities for finishing solutions in high-speed, digital production environments.
INXhrc RC Expansion for Rigid Packaging
FOOD-SAFE: INX International has expanded its natural-based portfolio with new formulations of dual-...
Chicago-area PSP Taps Truepress JET 560H...
EQUIPMENT INSTALLATION: Screen's roll-to-roll inkjet quality proves indistinguishable from offset ou...
Latest Version of Ultimate Impostrip
PRODUCT NEWS: v 2024.2 of imposition and nesting automation software solution for inkjet print production.
MetJET ONE Digital Press Shines
Koenig & Bauer device enjoys successful factory acceptance test at RSI Metal Litho plant in Pennsylvania, USA; the print-on-metal decoration...
Derrick Nelloms Named VP of PRINTING Uni...
Seasoned events executive brings more than 30 years of operational expertise in the events space to the leadership role.
C K Print and Design Adds AccurioLabel 4...
EQUIPMENT INSTALLATION: Early adopter in U.S. won over by one-hit white from Konica Minolta; adds to OEM's fleet on production floor in stat...
Latest News
Subscribe
Subscribe to our INKISH newsletter
Subscribe to our newsletter
New Trade Services Leader at The BoxMake...
Justin Stacey has started a new position as Vice President of Ecommerce and Trade Services at The BoxMaker and its Fantastapack.com subsidiary in the Pacific Northwest (USA).
SuperGraphics Expands with Nyala 4
swissQprint celebrates the sale of its 2,000th large-format printer, delivering stunning, high-quality prints at 1350 dots-per-inch resolution for brand owners around the globe.
Schöttner Druck on 'Fire' with 3rd Versa...
PSP in Bavaria produces individualized print for the pharmaceutical industry using integrated offset-digital, hybrid workflow; latest installation marks the 3,000th Versafire digital printing system delivered b Heidelberg.
Koenig & Bauer Initiates Reorg
Following its Q3 earnings report, 'lean' moves reduce number of business group segments from three t...
U.S. Female Exec Is Tech Influencer
ECI Software Solutions President and COO Sarah Hagan has been named a 2024 Globee Woman Executive wi...
Can Automation Engineering Merger
As of 1 January, 2025, Ferrum Packaging AG, leading manufacturer of can seamers for the beverage ind...
New Product Manager for Enfocus Switch
PEOPLE NEWS: Isabelle Noppe has been promoted to manage the workflow automation software product lin...
The Future of Flexo
Ricoh reduces production of parts in Chi...
Ricoh is moving production from China to Thailand to avoid 60% US tariffs, impacting its printer parts. Other OEMs are also shifting to less...
OneVision introduces version 24.2
Software updates are essential for efficiency, with Version 24.2 enhancing the OneVision software suite. Interviews with OneVision team memb...
Canada Post Reports $315 Million Q3 Loss
Despite strong revenue growth in direct marketing, work stoppage persists as transaction mail volumes erode further and a highly competitive...
International Exhibition about Creativit...
FREE ADMISSION: DesignInspire, organised by the Hong Kong Trade Development Council and co-organised by Hong Kong Design Centre returns on 5-7 December. The event is sponsored by the Cultural and Creative Industries Development Agency.
Login
New User? Signup
Reset Password
Signup
Existing User? Login here
Login here
Reset Password
Please enter your registered email address. You will recieve a link to reset your password via email.
New User? Signup