Good morning dear reader,

It's been a busy week - we released our new INKISH TV design, which is really nice - but at the cost that we didn't manage to push the comments section on INKISH NEWS - but rest assured. Things are in progress, and we have so many good things soon to show :-)

Enjoy your morning,

/Morten

BUSINESS

The American airplane manufacturer Boeing is in trouble. Depending a bit on who you ask, the problems started when Boeing acquired McDonald Douglass many years ago. Boeing was known for its engineering standards and being a conservative but extremely focused company building some of the best aircraft in the world. The McDonald Douglass culture was profit-driven, and they apparently took all the shortcuts they could. This culture won in Boeing, and rather than developing new aircraft from scratch, Boeing has constantly upgraded old airframes - an example is the Boeing 737. The airplane failed entirely with the latest iteration - the 737 Max, which had tragic accidents killing all its crew and passengers. That grounded the Max for more than a year - and now it's returning to service. The other major scandal for Boeing is the 787, also known as the Dreamliner. Boeing outsourced a major part of the plane to partners, and the problems kept rolling in for years. Measures that were wrong because of metric vs. imperial measures, batteries that overheated, and more. The machine has been flying for almost ten years, but the problems continue. Even stock analysis people refer to the shareholder-centric culture at Boeing. Excel guys managing a complex business - and we see similar changes in the printing industry. If you buy, for example, a Heidelberg machine - how big a percentage should be manufactured in Germany for Heidelberg to continue putting the 'Made in Germany' label on the machine? Heidelberg has production in China, and why not outsource a majority of the production to China and then assemble and test in Germany? I do not know whether this is the case, but why not? For customers - like with the Boeing 787 - the care, since it is equipment with a price tag that is essential to the customers business - and though both Boeing and any other working with intensive sourcing of parts have the warranty obligations - it's interesting to think about - or what do you think?

TECHNOLOGY

I am blown away. For a year, I have subscribed to a service called Descript. It's a transcription service (offline) at first, but I got interested in the service since they have been working on a service called Overdub for a long time. Editing video takes time, and if you have long films with mainly two people talking - automation or as much as you can get, will speed up the process. When you upload your film, it will automatically transcript your video - and actually quite good quality. When you start editing the text, the edits are also applied to the video - and with Overdub, you can even train the Descript to edit words and sentences with the voice trained, so you can make minor edits inaudible, but you can even make full podcasts, voice-overs, etc. with your own voice. Crazy - and I will host a webinar soon about this on INKISH in case you are interested!

CULTURE

The Olympics in Japan is high on the radar for many people. This week the American artistic gymnast Simone Biles withdrew from the OL. I believe everybody understands the pressure the participants feel, but I must admit that I have difficulties understanding a withdrawal so late in the process. Not only do the participants represent themselves and their country, but they also take place for the next in line for the challenge. Simone Biles is 24-years old, and a discussion worth taking is whether young people, their parents, or societies put too much pressure on our young generations? When I look at how young people are pressured and often offered too many options from career, money, exposure from influencers, marketing people, and companies, I think it's time to consider whether this is good for any. I have made up my mind - we need to change the agenda!

MEDIA

In this week's Sunday AM, I want to send a "thank you" to Genevieve Lewis, who had her last day at Print Monthly/Print7TV. I don't know her very well, but I have enjoyed the weekly newscast from the UK - and I find that Print Monthly has given birth to some pretty strong females in the industry, from Genevieve Lewis to Karis Copp and more of the likes. All the best to you, Genevieve.

Politics

Maybe this is not really politics, but I want to share a story with you from The World Economic Forum this week. I believe most of us are concerned about air pollution. So finding the best solutions is something that attracts politicians, citizens, pretty much everybody. The World Economic Forum story describes how the plant cotoneaster absorbs as much as 20% more air pollution than other plants. See the film here - and though people think of this as an invasive species - invasive depends on where you are - remember :-) I am obviously also concerned about air pollution, but I have a deep faith in humanity's ability to develop and find solutions that will ensure our survival. This is just an example - and not even an invention but right where you live!

TRENDS

No trends this week!

Enjoy and see you next Sunday!

Aug 01, 2021

Author: Morten B. Reitoft

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