Nizamappas - Founder & CEO - SGO Premedia Limited
Turning things firmly on their heads; India’s SGO Premedia, sister company of the YesGo Group, a pioneering Premedia organisation with branches all over India, has opened its doors in the UK.
Taking the opportunity during the Pandemic to respond to changes in customer needs and dynamically re-engineer it’s business, SGO has not only weathered the storm but flourished, adding new technologies and expanding its Global offices with a firm focus on developing business in the UK & Europe.
Founder and CEO, Nizam Appas said of the brand and its goals; ‘SGO Premedia UK has been crafted as a part of SGO India to provide UK and European businesses with direct access to highly skilled, experienced and motivated teams of operators in India. High end infrastructure solutions such as Esko ensure that we deliver with total confidence, including complex automated workflow solutions.
This is offshore with a difference; our clients and teams are supported with experienced technical and management personnel in the domestic country. We may be offshore, but our relationships are real time and on the ground.’
‘Premedia plays a pivotal role in the delivery of consistently perfect final output print & packaging. Plenty of Global premedia houses have operations in India, often outsourcing work which lengthens the process and reduces efficiency.’
‘SGO is the first of its kind, reversing the process by building its own service capability in the UK, directly and fully integrated with the India based production facility for a seamless, efficient and accurate workflow’.
Having worn multiple hats throughout his 25 year career, Stephen has a unique hybrid of experience from senior roles in Advertising, Design, Marketing, Brand and Production.
In his new role, Stephen will be spearheading SGO Premedia’s business strategy and Operations in Europe. In the recent past he has been Deputy Managing Director for Tjarks and Tjarks Design Ltd and Senior Vice President, Managing Director at SGS&Co’s Marks Design, where he led the European network and drove growth.
Through careful positioning, constructing a strong leadership team and personally forging strong commercial relationships with both large and small European businesses, he oversaw the growth of Marks Design from £2m to £22m.
Stephen says, ‘I am delighted and truly excited to be joining SGO and to work closely with a vibrant and talented team of committed and experienced professionals. As a vibrant nation, India is brimming with entrepreneurship and a ‘can do’ attitude that unlocks vast potential for exploring newer creative avenues’.
‘I am honoured to be working with such a brilliant leadership team as it expands & develops across the European region and beyond. Servicing large and small business alongside their design partners and bringing agility, quality control and rigorous process to the obvious benefits of overnight delivery and cost effective labour. Offshore has gained notoriety for the wrong reasons in recent years as the large GSP’s continue to struggle with delivery and quality issues as a result of poorly engineered infrastructure and a focus on cost, at all costs.
The SGO approach to a large part reverses the process; providing access to well running & established business that just happen to be located in India, with all of the benefits that brings.
Essentially we have a non-EU domiciled business, with friction free trading and a Global reach. Built on state of the art tech and a commitment to an ongoing leadership stance in innovation, process management, people development and infrastructure. I cannot wait to shake up the currently formulaic and stagnant market.