By Editor Morten B. Reitoft 

Yesterday Jan Majnik and I were filming at Redfined Meat and HP - and it was extremely interesting. One thing is the technology and the ability to make things work which constantly amazes and surprises. However, what is more interesting to me, is the passion of the founders, the engineers, the people involved, and I recognize myself in what drives one. 

When you hear the story of Eshchar Ben-Shitrit, the CEO and founder of Redefine Meat, you understand that it's not about making a company but even more a journey to make a real impact. And Redefine Meat is on the course to make an impact - and as skeptical I was before, the more convinced I am after the interview with him - and maybe the most after tasting his New Meat at a restaurant in Tel Aviv yesterday evening. When I hours later visited HP - just blogs away from Redefine Meat, I met with Michal Marcus, Golan Landsberg, and Gershon Alon from HP. 

Asking questions and listening to Golan Landsberg (Head of Development, and Gershon Alon (Head of PrintOS), the passion for their work seems as strong and intense as with any owning their own company - I can't help think what ingredients make this recipe. 

I know, from INKISH, how much we are driven from being recognized, and that fuels us, but the real test is when the market starts buying your product, your service, your idea, your baby. I believe in the inner passion driving all start-ups with an endless belief in themselves, their idea, and ability to execute. Still, when companies like HP continue being attractive for people like Golan and Gershon, there must also be something in the company culture that makes it worth going to work and deliver?

Successful companies are always more fun and, of course, successful companies are attractive to clever people. Maybe companies that are not successful have a higher average age, people working a long time in the same positions, and well, who knows, perhaps not the best-skilled people? Why should 'the best want to work for a company without success? Or even a future?

I believe companies on a discourse often set by management without passion will face more difficulties in the future. The printing industry needs the best people, and the companies able to attract the best will also be technological leaders, sell more, and be more attractive to customers. 

HP is on a winning trajectory and keeps developing products and services, and I even learned yesterday that HP has customer counseling boards advising HP on products, technologies, etc. I don't know if this is common in the industry, but this is good. 

So - two great companies, four great people, and today - in just 20 minutes, Jan and I will head to first Highcon and then Scodix - meeting more people from innovative and inspiring companies. What's not to like!?