Today I saw a photo from Roland's booth at C!Print in Madrid - and though the message was "nice to see people in person," there were no people. The frustration from organizers must be on the edge of panic.
Has anybody asked the PSPs whether virtual events are good enough for making purchase decisions? I don't know, but I am convinced that almost every vendor is on a pre-corona level now, despite supply shortage, inflation, covid, and war in Ukraine - and all I talk to are optimistic about the future sales and innovations.
I once more would like to stress that I am NOT against tradeshows, and though I continue to believe that innovation is the only thing that can save these once-important events - it's not my job to innovate on their behalf. I know from INKISH that we spend a lot of time being innovative. How we film, cover events, bring messages to market, and when I see Xeikon, Durst, Canon, and all the other vendors doing now events on their own - they are not planning on waiting for the events to innovate.
Today is today, and tomorrow you can't change - but business will always have to develop according to where customers are. Of course, demand for products and solutions will continue to drive the communication about the products, the learning, and all the fantastic opportunities this industry offers!
Right now, I am sitting in Munich airport on my way to Frankfurt, where MBO is introducing an event about the future. However, they will not say anything about products, solutions, or future views. They have invited customers to engage in discussions about the future. Think about this for a moment - how new and innovative is that? And after the event, we will develop a manifesto that will be made publicly available. This is how I see Digital Transformation when it comes to understanding the future of your business. Well done, Thomas Heininger and team!
Fri October 15th
Abundância de provas...
O Que Os Papéis Dizem-Semana de 11 de outubro-Por Nessan Cleary
Fri October 8th
A Austrália ainda es...
O Que Os Papéis Dizem-Semana de 4 de outubro-Por Nessan Cleary
Fri October 1st
A cobertura desta se...
O Que Os Papéis Dizem-Semana de 27 de setembro-Por Nessan Cleary
Fri September 24th
Mais sinais de cresc...
O Que Os Papéis Dizem-Semana de 20 de setembro-Por Nessan Cleary
Tue September 21st
A experiência de imp...
INKISH cobre o evento, e mal pode esperar para conhecer a indústria é este talvez primeiro evento físico na Europa:-)
Fri September 17th
Há boas notícias sob...
O Que Os Papéis Dizem-Semana de 13 de setembro-Por Nessan Cleary
Sat September 11th
Perguntas sobre o es...
O Que Os Papéis Dizem-Semana de 6 de setembro-Por Nessan Cleary
Fri September 3rd
Estas semanas histór...
O Que Os Papéis Dizem-Semana de 30 de agosto-Por Nessan Cleary
Fri August 27th
Pesquisadores encont...
O Que Os Papéis Dizem-Semana de 23 de agosto-Por Nessan Cleary
Wed August 25th
Você nunca vai inves...
O que faz PSPs relutar em investir?
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