'Less but better.'

Dieter Rams' ten principles of good design are a source of inspiration for thousands of designers. His discreetness and motto of "less but better" have influenced many products' designs for over sixty years. 

Rams acknowledged that architecture influenced his work, and that influence might explain his natural and balanced design style and consistency down to the last detail. 

Another aspect of architecture design that influenced his work was his understanding of the entire process. He often explains that earlier in his career, he realized that each product development phase and component played a critical role and that every detail was important.

Product lifecycle.

Dieter Ram's ten principles for good design have become the standard to define users' friendliness and product lifecycle. Good design, according to Rams, must be; innovative, useful, aesthetic, understandable, honest, unobtrusive, long-lived, consequent, and consistent down to the last detail, environmentally friendly and lastly, have as little design as possible. 

Most likely, his creative genius is present in our homes, as Dieter Rams designs' captivating functionality, elegance, and sophistication have endured the test of time.

Timeless is the driving force at the heart of his vision.

His design style and vision are even present in our lives today as his influence is alive in the latest products we use and have grown to love and treasure. 

As head of design at Braun, Rams became one of the most influential industrial designers of the 20th century. 

His constant pursuit of design simplicity and product usefulness created a lasting and magical end-user experience. His minimalistic design style has become a driving force and the universal language in the new millennium.

Rams, the Documentary

Award winner filmmaker Gary Hustwit, known for his documentaries Helvetica, Objectified and Urbanized, introduced to the millenniums and the rest of us with a magnificent elegance a man and his work in RAMS. 

Hustwit's intimate portrait of a man who enjoys a private life in one of the busiest cities in Germany is a remarkable insight into his life. Dieter Rams impacted and continue to influence the world of design. 

His legacy continues to be present to this day, more notably in the iPhone and other Apple products. I highly recommend watching Rams.

Jan is a Lean Print Media Technologist from Canada. He specializes in security, packaging, and commercial printing, focusing on process optimization and waste reduction.  www.sierpe.ca 

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