By Editor Morten B. Reitoft
As a visitor, the cost is also high - you can think of entrance fees, flights, hotels, etc., as the main cost, but the reality is that the cost of being away from your company is rarely considered!
When we looked into covering PRINTING United, we wanted it to be LIVE on all days from beginning to end, but the cost of doing that in Las Vegas would run about $30,000, which is a lot of money - so back to the drawing table considering if and what we can do :-)
So when we have been speculating about the future of tradeshows, it's in this light. Can exhibitions be justified financially? Will you get enough leads to justify the cost - or is it 'just' something you have to do as part of your existing customer maintenance? Networking with customers is always essential, and of course, always important to show products and services. BUT it comes at a cost.
Now PRINTING United takes place in October, and I wish I would be there. The Dallas edition in 2019 was GREAT. As an exhibition, it was like so many other trade shows, but the optimism and the quality of visitors, as Erik Holdo, then Konica-Minolta, now Kodak, says, was just one of the many good statements. For INKISH, it was GREAT as we broadcasted two hours LIVE daily for the first time, which gave us SO much experience that LIVE-streaming from events is part of our standard offering. At FESPA in Berlin, we streamed daily from 10 AM to 4 PM, and though it was hard, we covered FESPA in a way that gave us a lot of credit.
In Las Vegas, you will, without a doubt, see a show that will be great. The PRINTING United team has visited printers and vendors during the past months and prepared things to detail, and though we won't cover the event, I am sure PRINTING Impressions and other media will do it, so you still can get the latest and greatest from the US printing industry :-)