By Editor Morten B. Reitoft
Storytelling is hot, but how do you ensure a perfect outcome of a story? We have developed the Planning/Execution spiral to support our journalistic approach!
Rather than preparing questions, we prepare the process. What do we want to achieve? Where should the story end, and then you start building the pieces around the result supporting the customer journey!
We plan this way to ensure consistency in the stories we produce, but we also execute to make the interviewed person as comfortable as possible. Never fun to be in front of a camera.
Combined with the seven news criteria that are the essence of how we want to work, we believe our stories involve, engage, and educate.
The seven news criteria are Timeliness · Proximity · Impact · Prominence · Oddity · Relevance · Conflict.
All our films follow the same process - both the sponsored and the editorials. We do say 'no' to customers who don't believe in our process, and we NEVER accept scripts from customers. We did a couple of times at the beginning of INKISH, and still, these are dark moments of our time and integrity - will NEVER happen again!
INKISH does, however, also produce commercial projects that are biased, vendor branded, scripted, etc., but NEVER INKISH branded and never published in our channels. We only offer our commercial services to customers that also buy our 'normal' packages that subscribe to the news criteria mentioned above following our spiral.
INKISH also offers training to customers who want to film themselves. We are not big fans of vendors 'just' filming running equipment or demos, so we share our experience and expertise. You can read more about what we offer, and how much we charge for the service here.
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