Article by Ultimate TechnoGraphics
Ultimate TechnoGraphics, leader in imposition and finishing automation software, is proud to work with SG360°, one of the top Direct Mail printing companies in North America. In a recently filmed customer testimonial by Inkish.tv, SG360° explains how they impose and produce thousands of print-ready files daily for their entire digital printing division across multiple plants using Ultimate Impostrip®. By implementing Ultimate Impostrip®, SG360° has grown their print business and now runs approximately 13-20 million clicks per month in total and 98% is variable data printing (VDP).
As with anything, there are a range of variables that influence growth potential. For over 65 years, SG360° has thrived by responding to the changing needs of their diverse client base. What started as a regional commercial printer is today a national, industry-leading provider of direct marketing solutions. John Zawisza, Director of Digital Operations at SG360°, implemented Ultimate Impostrip® years ago when they started receiving larger variable jobs. Since then, he has witnessed the impact of this breakthrough technology in all areas of the business. The solution has grown and scaled with the company throughout the years and plays a key role in their print workflow.
Since implementing Ultimate Impostrip®, SG360° has transformed the way they are managing their workload. Operators now simply pick up a job, drop it in the appropriate imposition flow and feed their own process: “Our team does not sit idle waiting for prepress to end up giving them something to print. Ultimate Impostrip® can run 10-12 different jobs at the same time and route them to the different presses. Once you create something in a hot folder, it doesn’t matter who gets the files, once they drop it in that hot folder, it’s going to end up being imposed. Ultimate Impostrip® adds so much value in delivering consistency and ease of use and has allowed our operations to be much more flexible.”
SG360° runs several different digital print devices to provide maximum flexibility and efficiency to their clients, which includes Canon ProStream, Canon Océ ColorStream 3700, HP Indigo 12000, HP Indigo 7600, and Canon imagePRESS 10000. They have also been selected as a beta site for the new HP PageWide Advantage 2200 22″ roll-fed inkjet press.
The Chicago-based printer eliminated most of their downtime on the presses with Ultimate Impostrip®. They are no longer waiting for files to end up coming out because they need to be imposed, as Zawisza mentions: “There are other standalone imposition solutions out there, but they do not have that type of automation which can cause press down-time and that’s not acceptable. Having Ultimate Impostrip® enables us to accumulate jobs and now my people are actually pulling work in, instead of having jobs pushed at them.” In addition, Zawisza revealed that in their previous imposition tool, jobs would take hours to impose. Then, when they ended up putting it through Ultimate Impostrip®, it went down to minutes!
“Ultimate Impostrip® has allowed to scale our business”, says Zawisza. “It has grown with our production and the fact, that it allowed my entire department to grow, was one thing that I didn’t have to worry about. When I’m getting new technologies in here as far as presses, new staff and trying to adjust workflows, Ultimate Impostrip® is one thing I do not have to worry about. We are able to throw anything at it and it will actually keep up and surpass the process.”
To conclude, Zawisza highlights the importance of Ultimate’s imposition software to SG360° print operations: “The best thing about Ultimate Impostrip® is that it will pretty much handle any imposition we throw at it. If it goes to a digital press, it goes through Ultimate Impostrip®.”
To watch the full SG360° video testimonial and learn more about the different kinds of impositions they do using Ultimate Impostrip®, please visit:
About Ultimate TechnoGraphics (www.imposition.com)
Automation drives results in printing. This is the foundation of all our software development and today, Print Service Providers worldwide benefit from increased productivity in a digital and hybrid environment. Ultimate TechnoGraphics invented digital imposition with the first release of Ultimate Impostrip® in 1989, and has continued to play a leading role in the market ever since while providing the most innovative and progressive imposition products.
Today, Ultimate is a leader in imposition and finishing automation software solutions. The company has a rich history of providing and integrating imposition technologies into hardware and software workflow solutions for print industry leaders.