"We RELY ON SUBSCRIPTION!"

There are places where the world still seems to be in order. So in the Styrian St. Ruprecht on the Raab, not far from Graz, Austria. Daniela and Robert Klampfer manage the third generation of the family business Universitätsdruckerei Klampfer GmbH. 

But the idyll of the place does not deceive the fact that you can do anything in the print business — except to rest on your laurels.  "In principle, we are not too bad on the way, and always have enough to do. But one can also say that sometimes it is a struggle to get orders“, says Daniela Klampfer. "We are very customer-oriented and always try to find the best solution for our customers," adds husband Robert Klampfer.  

For both, it is important for the achievement of the company goals to have a motivated and qualified team that supports the ideas. Accordingly, a lot is done together, even outside working hours.   Business relationships become a partnership  This thinking and acting based on the good team spirit was also transferred to the supplier relationship. 

More than 18 months ago, Klampfer began to develop a new strategy with the aim of keeping up with the times technically / organisationally, and on the other hand, to focus even more intensively on customers and market development.   

"At first, we did not know much about subscriptions when we talked about them with Heidelberger Druckmaschinen," Daniela Klampfer concedes to the group of international journalists who attended the 1st Subscription Media Event in Styria on September 19, 2019. And continues: "But that has changed quickly. And now, after 12 months of practical experience, the picture is very positive, with measurable performance improvements and a significant increase in productivity."  Heidelberg Subscription's approach of enabling accurate, knowledge-based and data-driven status quo analysis to find new goals and improve workflows has had an impact right out of the box. Everything was questioned, some things were turned upside down, especially thanks to the use of new tools such as the Heidelberg Assistant, including access to comprehensive data analyzes. 

Decisive was the fact that Heidelberg was able to provide a central point of contact on the spot in the printing house, assisted by the experienced Performance+ consultant Hans-Jürgen Fink, who accompanied the change process in the company and was able to advance as a team with all those involved.  

"We saw Heidelberg as a source of ideas, with the support in the management of staff," sums up Daniela Klampfer, "because to reach the goals, it is often easier when an expert from the outside drives and moderates changes." 

The challenges, however, are great. Time had to be taken into account when operating at full capacity in order to recognize, communicate and implement new strategic options in a calm manner.  But not only good ideas were needed, but also discipline and diligence. And courage. To the question: "Were you sometimes afraid and anxious?" Robert Klampfer replied: "Fear is a strange thing, we do not have that". 

Measurable successes and performance increases make you fit for the future! 

Through the partnership with Heidelberg Subscription, the successful work at Klampfer Druck has reached a new level of quality. At the 1st Subscription Media Event on site at the company headquarters in St. Ruprecht an der Raab, Austria, the results from the past 12 months were presented and discussed in detail. — Charts: excerpts from the presentations.

More insights via #HotspotSubscription blog.