Loading

embrace the CHAOS!

DRUPA WANTS TO EMBRACE THE FUTURE. — We embrace the presence! 

The whole world now seems frozen. But to remain would be fatal. We are still able to communicate. If no longer face to face personally, it does so using state-of-the-art communication technology. Wonderful. Isn’t it? 

But: A restart in communication is necessary. Communication has a very special meaning for us in the print industry. It is part of our DNA. Therefore, from my point of view, here are a few comments and tips: 

• Do you already have an emergency plan? In focus: networking & interaction. Particularly threatening for us in B2B: 

• The print trade press diffuses; about half of the titles will probably disappear from the market! The first publishers have announced that the production of the print titles will be suspended. I doubt whether e-newsletters, crowded with press release content of the manufacturing industry, create benefits, will be the solution. 

• PR work and trade press publishing as we know it seems too slow to implement anyway, mostly without its own content — and without reach. And without knowing how the content is received by the recipient. 

• Direct marketing — so far — is currently evaporating completely.

In general, the following seems relevant to me: 

1. No matter what I do / offer: How can I still reach my customers, prospects, mediators and multipliers? 

2. How do I evaluate what moves my stakeholders? 

3. How do I instantly create dynamic relationships across networks? 

4. How do I find the right tone in terms of content? In the sense of: "I listen and give proactive support". And not: I tell you what I offer. And specifically: 

5. As a manufacturer, how can I make my new products planned for #drupa2020 tangible from now on? 

6. As a print shop, how do I have to secure the business communicatively or establish and expand contacts in the media? 

7. Who do I have to team up with to be more effective in the team? 

If you have further ideas or suggestions: Please contact me. We will face any challenge together! 

BTW: I think the INKISH team could support all of us in the best way!


Add/View comments for this article →
0 Comments
user

Wed March 13th

Trends in packaging con...

4 trends are emerging in 2024: AI, Sustainability, Automation and Talent.

Fri March 8th

Financing

Let's take a deep dive into financing and our very own CEO, Henrik Klem Lassen, who has a Master's Degree in Economics.

Mon March 4th

Hiflow solutions releas...

HiFlow Solutions releases free APP with packaging & imposition for estimators.

Thu February 29th

Printvis announces inte...

PrintVis, the business management MIS/ERP for the printing industry, announces its integration with LoyaltyLoop

Wed February 21st

Will you pay for ai-gen...

With AI, ChatGPT and Language Models it becomes more and more difficult to differentiate human-made from AI - does AI content have value?

Thu February 15th

How to get the most out...

You bought a system a while ago, how do you know you are getting your money's worth?

Wed February 14th

Designnbuy launches des...

Supercharge Your Web-to-Print Business with Unprecedented Personalization, Design Flexibility, and Efficiency

Sun February 11th

Graphic village on the ...

The recent Printing Impressions Top 300 has been an exciting study of how we see value in our industry.

Tue February 6th

Designo v1.8: revolutio...

Join Design’N’Buy for a FREE webinar and discover how their revolutionary technology DesignO V1.8 can transform your print business!

Fri January 19th

Ray stasieczko is a thr...

Keep up the good work, and accept that a stronger end-of-the-day-with-Ray will challenge you on many levels