INKISH.NEWS -

I know a lot of very skilled people. Some I know from books. Some I know from videos, and some I have met. Some of these very skilled people I consider my go-to people, and I always value their advice very much. Today I spoke to one of my best friends who is an experienced CTO in the printing industry. I needed some background material. I also wrote to another great friend, who runs a business consultancy company. I needed help with a mathematical model. Today I also called my friend and colleague and asked for his advice because I am preparing something where I need more understanding of business models.

A couple of days ago, I called two very good American friends. One specialised in SoMe, and another a specialist in pretty much everything I ever need.

Experts surround my world. Over the past six years, I have written hundreds of articles. I have written articles about subjects that interest me, and hopefully, inspire other people too. Some of the experts I rely on even call me controversial from time to time. It has never been the intention. I need to work on that. Being an editor of INKISH, does that make me a specialist? No. If anything, I try to combine people, stories, and experts, into something that hopefully bring value.

Today I failed. A little more than a week ago, I published an interview I did with former Elanders GmbH, CEO Peter Sommer, about his view on Heidelberg's latest strategy. More than 15.000 readers/viewers in less than a week - great. His story is great and very controversial, and by all means, unusual. You can see the interview by clicking here. I, however, failed to my standards since I decided not to bring an article that I wrote. It wasn't a very good story, but I didn't want to enter into a tedious discussion about less important details - so I deleted it.

Being an editor, however, I should have published the article. I should have wanted to take the discussion - because that is, what editors are supposed to do, right?

Last week I interviewed 13 people from India to the US. In this week, I have eight planned interviews so far. The interviews are more like conversations between people from all levels, and all segments of the industry - when I review these stories, they are SO fantastic. I believe INKISH do good content and bring value to the printing industry.

All the articles and all the films we deliver has the purpose of supporting growth in the printing industry. We do not live in a fairytale world, so criticism and stories that hurt, are often good too. The people that are NOT supporting the industry are the people that don't support open communication and freedom of the speech.

I will try never to fail again.

Sorry!

Apr 13, 2020

Author: Morten B. Reitoft