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Joanne Gore to present: Marketing in a COVID and Post-COVID World – Solving the Puzzle, to the Reprographic Services Association (RSA)

TORONTO, October 25, 2020Joanne Gore Communications Inc., a virtual B2B marketing agency that helps companies stretch their marketing dollars and engage new print and business buyers, announces its President, Joanne Gore, will deliver the educational component in the 3rd of a 3-part exclusive member webinar series, presented by the Reprographic Services Association (RSA).   

The RSA is a single market coop comprised of over 80 member companies from across the United States and Canada. The association was quick to respond to member needs at the onset of the pandemic by facilitating  7 Initiatives, including: weekly owners meetings; assessing staffing strategies; PPE sourcing; and a comprehensive COVID-19 signage program.   

“We’re thrilled to have Joanne help our reprographic members solve the puzzle and share the very latest marketing strategies and trends in the wake of the pandemic,” says Kevin Howes, Executive Director, RSA. “Our organization delivers on the true meaning of a cooperative – marked by a willingness to work together toward a common goal and operating for the benefit of those it serves.”   

Joanne’s session takes a look at how the events of 2020 have changed the way we do business, and what it means to reprographic, wide and large format print and equipment providers. Topics covered include:   

     -The Customer Experience Evolution 

     -Print’s new role as an essential service 

     -Technology trends you cannot ignore 

     -Re-inventing the cold-call   

“2020 has re-shaped the way we communicate and engage,” said Joanne Gore, President, Joanne Gore Communications. “I’m eager to expose how the language of selling print has changed, and to help RSA members solve the marketing puzzle.”   

The webinar kicks off with a member spotlight featuring Key Companies, based in Columbus Ohio. For over 60 years, Key has been a premier partner to the AEC community and other verticals in the Ohio market, providing an all-inclusive portfolio of Equipment and Services. Cheryl Frizzel, Owner of Key, takes members on a site visit and spotlight its innovation in 3D Blueprint solutions.             

Part 3 of RSA’s webinar series takes place on October 27th, 2020 from 11 am – 12:30 pm EST and is open to all association members. Call Kevin Howes at 303-428-0479 or email kevinh@rsaorg.com to learn more about becoming an RSA member.   

About Joanne Gore Communications Inc. 

Joanne Gore Communications Inc. (JGC) is your B2B Marketing Team. We help companies stretch their marketing dollars with programs that generate awareness, customer engagement and growth. The company is led by Joanne Gore, a veteran marketer, speaker, published writer and mentor. Joanne has spent the last three decades helping enterprise software, hardware, print and manufacturing companies around the world pinpoint who they help, how they help and why it matters. Headquartered in Newmarket, Ontario, JGC helps companies tell their story to a new generation of print and business buyers. Visit www.joannegorecommunications.com #JGC4B2B   

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Media Contact: 

Joanne Gore 

Joanne Gore Communications 

pr@joannegorecommunications.com  

+1 416 543 7951

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