Branschkoll.se introduce a new printing industry podcast – first episode in english with Gelato founder Henrik Müller-Hansen

New printing Podcast: Gelato to pass 100 million euros next year – ”The potential is enormous”

”It has never been a more exciting time for the print industry than the time we stand before right now. The growth potential is enormous”, says Henrik Müller-Hansen CEO of Gelato, in the latest episode of the Branschkoll Podcast.

In this podcast episode we talk to Henrik about Gelatos journey, from being an idea to 14 years later expecting to surpass 100 million euro in revenue 2021. About how they opened up their platform using an API, and how the e-commerce trend has given them a huge leap.

We also talk about how the Gelato concept with local production is the ”perfect match” with the global environmental trends that every company wants to be a part of. And of course we also talk about how you as a printer, can use the Gelato platform to service your customers.

Listen to the whole podcast below:

Below are some snippets from the conversation with Henrik Müller-Hansen.

”It’s time to redefine the printing industry”

Gelato started 14 years ago as Optimalprint, a consumer service for simple printed products. Now, three million hours of development later, it is a global platform for every kind of physical communication product. Sold globally, produced locally, using a network of printers around the world.

”Amazon can be both a competitor and a customer”

Henrik explains how Amazon can be seen as both a competitor and a customer to Gelato, when they now rapidly are expanding their product portfolio with clothes, books, wallpaper and within a year or two, 3D-print. 

 – When we expand our product portfolio I’m sure that Gelato can be a one-stop-shop for global players, because they will see the advantages of producing locally, deliver locally and paying locally, combined with an never ending stream of new products that makes it cheaper, smarter and greener to use Gelato, says Henrik.

”The past 12 to 18 months in the printing industry if fascinating”

– New equipment makes it possible for anyone to produce all sorts of products with high quality. Not only regular print products, but all kind of products. I feel that the time has come for us to redefine the printing industry and start calling us ”the industry for customized products”. There are really exciting times ahead for all those who sees what kind of opportunities the new technology will bring. 

 Don’t miss this episode with Henrik Müller-Hansen when he speaks about his vision for Gelato and for the printing industry in general. Listen on Spotify

Contact Branschkoll for any enquiries:

Ola Karlsson

Branschkoll Founder & Editor in Cheif

ola@branschkoll.se or +46 70 566 09 52

Wed January 27th

Mbo’s roll fed inkjet f...

In this session Lance Martin will present the company's roll-based solutions...

Tue January 26th

Don't forget about the ...

The market demands finishing solutions that keep pace with the variability

How post-composition pr...

To support your customers, your print shop will need to be at the top of its optimisation game.

Don’t get left at the s...

If you are convinced that inkjet is the future, why not join us and learn how you can optimise the result

Reinventing publishing ...

For book printers, being able to produce short runs of books with a rapid turnaround time is becoming the basis of this success.

Rethinking - necesary

Learn where the necessity comes from that offset printers have to change today

Revolutionize the comme...

The commercial printing industry in Europe has been quick to adopt this solution

The story of my life

Efficient individualization with an innovative integrated 4-color inkjet system in the finishing process.

How to choose best prin...

The innovative Mouvent™️ Cluster technology deployed in BOBST digital portfolio opens new horizons

Trends & insights

What is interesting about the 2020 new production inkjet press launches