By Editor Morten B. Reitoft 

Dear Printer,

My name is Morten Reitoft and I am the editor of INKISH. I am writing this open letter, as I understand how difficult it must be to choose what technology your future business should use. Offset machines become faster and faster, not only when printing but also set up - and the quality continues to amaze. You may have used offset technology for years and therefore know how to operate the press, pre-press, and finishing equipment. But times are changing - and regardless of how much vendors try to convince you that inkjet is ready to replace offset now - it's, of course, biased.

On the other hand, you also know digital. You may have used toner-based equipment for years and recognize the advantages of digital for the short-run, personalization, etc.

So where does that leave inkjet right now?

Inkjet is here, and if you in the good old times chose offset because of print-quality, that is hardly the case anymore. If you chose offset because of speed, it depends on your production-mix. If you have many change-overs and short runs, the fast setup time of digital most likely compensates for the print speed. If you chose offset over inkjet because of operational cost, this is rapidly changing, and though inkjet inks are more expensive than offset, it's still much cheaper than toner.

So if you believe that future demand won't change, analog is most likely an excellent place to be. But, that is probably not the case. Anything that can be digital will be digital, and that most likely also applies to print. 

In a conversation with Eileen Morrison from the printing company Henry Ling in the UK, published on INKISH.TV we spoke about digital vs. litho.

And here is what Eileen Morrison said "...I probably shouldn't say this, but going back a few years ago, inkjet wasn't my preferred printing method. Because I felt that inkjet wasn't comparable to litho. That has changed so dramatically over the last couple of years."

And as Eileen Morrison works with publishers, this clearly indicates how much inkjet has moved in quality. The Canon ProStream Henry Ling has invested in - deliver on par with the offset capabilities they also have!

So inkjet offers opportunities that offset simply don't, and as Eileen Morrison continues, "I think, again, with digital, sometimes the unit cost can be higher per book. But again, so many variables come into it. So the publishers know that they need to look and understand that they print on demand if you like. They are printing the books they need. They're not printing two thousand books, and they might only sell a thousand. So that it very much is all part of the decision."

So with inkjet, the market will change demand - and as a PSP, you simply need to take this into account when looking into your future investments.

Our friends from Inkjet Insight have made this tool to help you find solutions - check it out if you like.

All the best,

Fri April 16th

What the papers say #1 ...

Van virtual.drupa naar echte papierprijsverhogingen · Nessan Cleary

Fri April 2nd


Eerste boekdruk robot “Gutenberg One” V1 is geïnstalleerd bij uitgever en boekverkoper L'harmattan in Frankrijk.

Thu March 25th


Als Intro op ons - Selling Print Online - webinar, een kort woordje uitleg over API's.

Wed March 24th


Een integratie over de volledige keten is noodzakelijk...

Thu March 18th

Learn with us · verkoop...

INKISH heeft 18 verkopers uitgenodigd om hun web-to-print-oplossingen te demonstreren in het dichtste en meest uitgebreide formaat ooit

Mon February 1st

The Online Print Genera...

VIGC start het jaar met een nieuwe eventformule én een ijzersterke #BOPE21 line-up! Alle ingrediënten zijn aanwezig om via het Benelux Onlin...

Sat January 30th

Oh... tussen haakjes, H...

Benpac was gisteren niet in staat om Heidelberg per overeenkomst te betalen. Dat roept enkele vragen op, zoals: wat nu?

Fri January 22nd

Creëer prachtige testim...

Ten eerste moeten de testimonials oprecht en eerlijk zijn, anders worden ze alleen maar als reclame gezien.

Tue January 19th

INKISH wordt beter in l...

De label- en flexibele verpakkingsmarkt heeft behoefte aan een informatiebron als INKISH...

Fri January 15th

Learn With Us · INKJET...

In dit 'Learn With Us'-evenement leveren we de informatie die u nodig heeft over de technologie, de toepassingen en het bedrijf.