Loading

Joanne Gore Communications Launches New Programs to Help Professionals Dip Their Toes in Social Selling Waters

Grow Your Personal Brand, Network, Content and Engagement

TORONTO, June 3, 2021 – Joanne Gore Communications Inc., (JGC) a virtual B2B marketing agency that helps software, hardware, manufacturing and print companies stretch their marketing dollars, announced the launch of JGC’s Social Selling Solutions to help professionals dip their toes in new waters and grow their personal brand, network, content and engagement. 

Cold-calling and face-to-face meetings, rooted into every sales department’s DNA, all but vanished in the wake of COVID, forcing seasoned pros to seek new sales engagement tactics and compete against a new generation of digital-savvy hunters. One LinkedIn study showed that over 70% of all sales people have adopted social selling – if you’re a millennial salesperson, the adoption rate is nearly 80%. 

“What the pandemic showed us,” says Joanne Gore, President of Joanne Gore Communications, “is that, with a sales target on their backs, sales leaders needed new strategies to attract and convert prospects into customers, partners and influencers.” 

At the onset of the pandemic, with 1,668 followers as of March 13, 2020, Joanne set out to grow her own LinkedIn network. She quickly became a permanent fixture in the weekly LinkedIn ‘Movers and Shakers’ – Print & Marketing Edition list, compiled and issued by David Rosendahl, CEO, MindFire. Joanne achieved her goal of reaching 5,000 followers before the end of the year. 

Social selling allows a person to be present during the critical first half of the buyer journey – as they position who they help, how they help and why it matters. An IDC white paper determined that roughly 75% of B2B buyers use social media networks as a part of their purchasing process. Social selling leaders are 51% more likely to reach quota, while 78% of social sellers outsell peers who don’t use social media. 

“Successful social sellers have earned their accolades – and new business – because they know how to optimize their social media efforts,” explains Joanne. “But for many, it can be daunting and overwhelming. Our guides, resources and programs make it possible for anyone to enter social selling waters at their own pace.” 

JGC’s Social Selling Solutions guide professionals through unchartered waters to help grow their personal brand and engage with new business buyers. 

JGC’s LinkedIn Profile Scorecard™ – Free download that helps you configure your LinkedIn profile and includes the anatomy of a LinkedIn profile 

JGC’s LinkedIn Social Selling Starter Kit™ – Includes keyword and hashtag research, quick-start LinkedIn posts and 1:1 time with Joanne. Starting at $149 

Library of Hand-Crafted Social Media Content – Spend less time writing and more time engaging with new prospects, partners and influencers. Starting at $250 

The Ultimate Guide to Optimizing Your Social Media Posts – Free download filled with step-by-step curated insights from social selling leaders, movers and shakers 

JGC’s Business Development Guide for LinkedIn – Free download to help you quickly pinpoint new prospects and the steps to take next 

“2020 has re-shaped the way we communicate and engage,” said Joanne. “JGC’s social selling programs give you the freedom to engage, like, follow and comment, as well as learn what type of content attracts the right (and not so right) buyer.” 

About Joanne Gore Communications Inc. 
Joanne Gore Communications Inc. (JGC) is your B2B Marketing Team. We help companies stretch their marketing dollars with programs that generate awareness, customer engagement and growth. The company is led by Joanne Gore, a veteran marketer, speaker, published writer and mentor. Joanne has spent the last three decades helping enterprise software, hardware, print and manufacturing companies around the world pinpoint who they help, how they help and why it matters. Headquartered in Newmarket, Ontario, JGC helps companies tell their story to a new generation of print and business buyers. Visit www.joannegorecommunications.com #JGC4B2B 

# # # 

Media Contact: Joanne Gore 
Joanne Gore Communications 
pr@joannegorecommunications.com
+1 416 543 7951    

image credit: Pete Linforth from Pixabay 

Add/View comments for this article →
0 Comments
user

Wed March 13th

Trends in packaging con...

4 trends are emerging in 2024: AI, Sustainability, Automation and Talent.

Fri March 8th

Financing

Let's take a deep dive into financing and our very own CEO, Henrik Klem Lassen, who has a Master's Degree in Economics.

Mon March 4th

Hiflow solutions releas...

HiFlow Solutions releases free APP with packaging & imposition for estimators.

Thu February 29th

Printvis announces inte...

PrintVis, the business management MIS/ERP for the printing industry, announces its integration with LoyaltyLoop

Wed February 21st

Will you pay for ai-gen...

With AI, ChatGPT and Language Models it becomes more and more difficult to differentiate human-made from AI - does AI content have value?

Thu February 15th

How to get the most out...

You bought a system a while ago, how do you know you are getting your money's worth?

Wed February 14th

Designnbuy launches des...

Supercharge Your Web-to-Print Business with Unprecedented Personalization, Design Flexibility, and Efficiency

Sun February 11th

Graphic village on the ...

The recent Printing Impressions Top 300 has been an exciting study of how we see value in our industry.

Tue February 6th

Designo v1.8: revolutio...

Join Design’N’Buy for a FREE webinar and discover how their revolutionary technology DesignO V1.8 can transform your print business!

Fri January 19th

Ray stasieczko is a thr...

Keep up the good work, and accept that a stronger end-of-the-day-with-Ray will challenge you on many levels