Kodak’s commissioned study with NAPCO Research offers timely insights into how printers in the U.S., Germany, and Japan are embracing the “and era”—a strategic blend of offset and digital technologies to boost flexibility, efficiency, and profitability. The findings highlight a global shift toward hybrid production models, where mixed workflows allow print providers to better match technology with job demands, reduce turnaround times, and manage shorter, more personalized print runs. As the lines blur between offset and digital, the report underscores the need for adaptable staff training and integrated workflows, offering a practical roadmap for printers aiming to thrive in this evolving landscape. The full study report Succeeding in the AND Era: How Printers Are Embracing Offset And Digital can be downloaded at www.kodak.com/go/anderasurvey
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