Target Corporation has ordered a range of sustainable wines in low carbon paper bottles from FrugalPac that will save the equivalent of nearly 100 tons of carbon dioxide. The Collective Good wine range, which is bottled exclusively in the paper Frugal Bottle, has a Red Blend, a Sauvignon Blanc, a Cabernet Sauvignon and a Pinot Grigio have just gone on sale in nearly 1,200 of its stores across the US from just $9.99 to tie in with April’s Earth Month.

The Frugal Bottle, which was designed by British sustainable packaging company Frugalpac and recently awarded the King’s Award for Enterprise for innovation from His Majesty King Charles III, is made from 94% recycled paperboard with a food grade pouch to hold the liquid. It is five times lighter than a glass bottle and crucially uses six times less carbon and energy to produce and dispose. The carbon footprint of a standard glass wine bottle is 440g (15.52oz) CO2e. But a Frugal Bottle is only 91.9g (3.23 oz) CO2e. This means it has a carbon footprint 84% lower than glass bottles. Target has ordered 256,000 of the Collective Good bottles to sell in their US stores in a move that will save 98.3 US tons of CO2e. 

The Collective Good range is a collaboration between California’s Latitude Wines (LWX), who sourced and imported the wines and California’s Monterey Wine Company, who filled the paper bottles. Monterey Wine Company, who are based in King City, liked the bottles so much they have now acquired their own Frugal Bottle Machine and are producing the paper bottles on site. The machine can produce in excess of 2.5 million paper Frugal Bottles a year.