Even in an era dominated by digital networking, handing someone a physical business card still carries real weight. To understand why, Adobe Express designed multiple business card mockups and surveyed more than 1,000 consumers and business owners, revealing that print remains a powerful tool for building trust and driving action.

The findings underline the continued relevance of print. Nearly two-thirds of consumers said they are more likely to use a business or service if they are handed a physical business card. Seventy percent described card exchanges as feeling personal, compared with just 45% who felt the same about connecting on LinkedIn. More than 60% also said paper cards make it easier to remember details about someone they met.

Design details matter more than many realise. The research found that adding a QR code to a business card can increase the likelihood of being contacted by 69%. QR codes, classic styling, horizontal layouts, and foil finishes were among the elements most likely to prompt consumers to follow up.

Colour choice also plays a role in trust. White was rated the most trustworthy card colour by 54% of consumers, followed by black at 30% and navy blue at 24%. Horizontal layouts were considered significantly more trustworthy than vertical formats.

Business owners, however, do not always prioritise the same elements consumers value. While logos, colour, and typography ranked highest for owners, only 21% considered QR codes or other tech integrations necessary, despite their strong impact on consumer response. More than one in four business owners said they have already used AI tools to help design a business card.

The study reinforces a familiar message for the print industry: physical print delivers emotional connection, credibility, and recall in ways digital touchpoints often struggle to match. With thoughtful design choices, business cards remain a simple but highly effective print product in a digitally saturated world.