APR has announced the promotion of Catherine Haynes to Executive Vice President, a move that reflects both her long-standing industry reputation and the strategic importance of technical leadership in today’s flexographic market. In her new role, Haynes will continue leading APR’s Technical Solutions Group while taking on broader responsibilities that include long-term strategic planning and deeper engagement with key customers and vendor partners. For a company built around process improvement and technical service, this is a natural progression for a leader who has already been central to many of APR’s most impactful customer initiatives.
Haynes brings more than 30 years of industry experience and a rare depth of technical credibility, spanning color management, pressroom assessments, digital workflows, platemaking, and training. She has been instrumental in building APR’s knowledge infrastructure, including the development of the FlexoAcademy online training platform, and is widely recognized through leadership roles with the FTA and Women of Flexo. As APR President and CEO Dave Nieman said, “Her technical expertise and passion for education have made her an invaluable part of our team.” This promotion reinforces APR’s commitment to combining technical excellence with strategic customer relationships—an increasingly important differentiator in the flexographic space.
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