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Direct Mail is still effective! Stamps.com Research Has the Data!

PI World's Nick Spitzman highlights a Stamps.com study of what Americans call snail mail. He calls out some interesting numbers in the research reveals that nearly two-thirds (65%) of people in the U.S. still send letters and packages at least once or twice a month. One reason mail is still incredibly relevant to individuals is because of the unique value it provides when compared to digital communications. For example, it shows the sender put in effort to send something, especially compared to the ease of sending a text or email. Senders also believe that physical mail may be more likely to be opened and read, compared to the risk of the recipient missing a digital message amidst too many others.

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