The team at TwoSides tells us that "even in today’s digital world, paper remains unique in its ability to touch our lives. Paper is renewable, recyclable and the natural support of new ideas and creativity. There are many misconceptions relating to paper, print and paper packaging. 37% of European consumers believe that paper and paper packaging are bad for the environment. Whilst only 18% believe the paper recycling rate exceeds 60%, when in fact it’s 79%, the highest of any material in Europe." That information comes from their tracker survey and other sources, and demonstrates that paper has a solid sustainability story.
To find out more about how to wrap the Love Paper story into your sustainability messaging, go here.
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