The Kelly Companies strengthened its production model by installing the HP Indigo 120K Digital Press, moving the East Coast print and communications firm toward a hybrid offset–digital environment designed for faster response times and personalized output. Long recognized for its work with political campaigns, advocacy organizations, and labor unions, the company selected the HP Indigo 120K to meet growing demand for short-run, variable-content materials under tight deadlines. Its continuous feed and load-while-running capabilities have reduced changeovers and boosted shift productivity by up to 50%.

Central to the investment is the ability to deliver targeted communications at scale. The press supports a wide range of substrates, while G7 certification ensures consistent color across applications. The transition to digital has broadened the company’s offering to include customized member communications, regulatory inserts, and multi-wave mailers, produced with less waste and lower energy consumption due to the platform’s ElectroInk and imaging technologies. Workflow modernization has also been a major driver, with HP PrintOS providing remote visibility into job queues and press performance, and xRServices supporting real-time troubleshooting during peak periods.

“We installed the HP Indigo 120K to bridge the gap between our offset presses and smaller digital equipment, and it's completely streamlined our workflow by reducing touch points and eliminating make-ready time across all our departments,” said Eric King, COO of The Kelly Companies. “The HP Indigo has increased throughput not just for digital work but has optimized our entire operation by allowing us to right-size jobs to the most efficient press and deliver faster turnarounds with consistent quality.” Industry feedback has been strong, with clients praising improved turnaround speeds and the ability to deliver highly customized materials at competitive pricing.

Scott Archer, AMS HP Industrial Commercial Director of Sales at HP, said, “We are seeing a shift in the commercial print landscape where the ability to deliver personalized, high-quality work at speed is becoming a core differentiator. The Kelly Companies exemplifies what it means to lead that shift.” The integration of the HP Indigo 120K reinforces the company’s long-term positioning as a provider of fast, accurate, and personalized communication services across diverse markets.