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Fujifilm to End European Sales of Jet Press 750S and 1160 as Graphic Communications Strategy Shifts

Fujifilm has announced it will withdraw two flagship inkjet presses from sale in the European market, confirming that the Jet Press 750S and the Jet Press 1160 series will no longer be sold in Europe from April 1, 2026. The decision was outlined in a statement obtained by French trade publication GraphiLine and represents an early step in a wider transformation of Fujifilm’s Graphic Communications business in Europe.

According to Fujifilm, the move is driven by recurring profitability challenges in the European printing market. The company pointed to structural changes in the industry, including declining print volumes and a shift toward alternative technologies. Fujifilm said printers are increasingly seeking solutions that are more flexible, cost-effective, and environmentally sustainable, and that meeting these combined demands within certain segments of its inkjet portfolio has become increasingly complex.

The Jet Press 750S, a B2 sheetfed inkjet press, was first introduced in 2011 and has undergone multiple iterations over its lifecycle, including the launch of a high-speed version in 2021. The Jet Press 1160 family, Fujifilm’s roll-fed inkjet platform, includes several variants introduced over recent years, such as the Jet Press 1160CFG unveiled at drupa 2024 and the Jet Press 1160CF, which became available in mid-2025.

Fujifilm emphasized that the decision applies only to the European market and does not affect customers already operating these presses. The company has not announced any changes regarding service, consumables, or support for installed machines. It also clarified that the move does not impact its digital press activities in flexible packaging. In particular, the Jet Press FP790 remains a strategic offering, with Fujifilm noting that its first customer outside Japan is UK-based converter Eco Flexibles.

While Fujifilm confirmed that the withdrawal of the two Jet Press models is part of a broader transformation of its European Graphic Communications business, no further details have yet been disclosed. Industry observers expect the company to refine its portfolio and market focus as it adapts to changing demand patterns, cost pressures, and sustainability expectations across commercial print, publishing, and packaging.

The announcement underscores the continued reshaping of the digital press landscape in Europe, as manufacturers reassess where to invest, which platforms to prioritize, and how best to align technology roadmaps with evolving customer requirements.

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