Koenig & Bauer (US/CA) is set to shake up the packaging industry with the upcoming North American launch of Stegano, a breakthrough component of its ‘protected at print’ technology. Stegano embeds invisible, scannable data—such as codes, logos, or images—directly into packaging artwork or varnish at the prepress stage, creating a powerful layer of authentication and brand interaction without disrupting the design. Once printed, the data remains hidden even under magnification but can be decoded offline using a mobile app, empowering every link in the supply chain—from printers to consumers—to verify product authenticity in real time.
“This is about product safety; it’s about unlocking new business models for printing companies and strengthening brands with invaluable insights,” says Julian Schubert, CEO of Koenig & Bauer Vision & Protection. With Stegano, every package becomes a smart asset—uniquely identifiable, traceable, and interactive. For converters, it’s a path to premium differentiation; for brands, a digital key to consumer trust and anti-counterfeit assurance. As Director of Protection Technologies Marc Hunsänger puts it: “On the outside, all cartons look identical – but inside, each one is unique.”
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