Antalis launched a new printed tool to accompany the refreshed visual identity of its renowned Keaykolour range, reaffirming the brand’s status within the Creative Power by Antalis collection. Created in collaboration with Amsterdam-based consultancy Design & Practice, the initiative celebrates the expressive and emotional qualities of colour, inviting designers to engage with the palette in a more hands-on, sensory way. Keaykolour sits alongside iconic creative paper brands including Conqueror, Olin, Curious, Rives, and Delos in Antalis’ repositioned collection, reflecting the group’s continued focus on design-led inspiration and premium craftsmanship.

The centrepiece of the campaign is a printed tool that goes beyond conventional swatch books. Comprising a series of cards with cut-out windows and marquetry-style compositions, it allows users to isolate, layer, and combine colours to reveal new harmonies and contrasts. The piece also showcases advanced print finishing techniques such as micro-embossed hot foils and 3D sculpted embossing, highlighting both the technical and aesthetic potential of Keaykolour papers.

Featuring all 45 shades in the Keaykolour palette, including new Extra-Rough black and white grades and tactile embossed variants, the tool encourages exploration and interaction, helping creatives understand how colour behaves within context. Jérôme Noyelle, market development manager for creative papers at Antalis, explained: “Keaykolour brings together tradition, innovation and tactile beauty. Our aim is to provide creatives with not just a premium coloured paper, but with a rich and complete palette that supports their ideas and enhances their work.” With this new tool, Antalis reinforces its role as both a supplier and an enabler of creative excellence in the world of print and design.