AVT (Advanced Vision Technology) unveiled a new customer-first strategy, beginning with a significant and permanent reduction in spare parts prices for its print inspection solutions. The move reflects the company’s renewed independence following its separation from Esko earlier this year. By lowering spare parts costs, AVT aims to ease pressure on label and flexible packaging printers, directly responding to feedback gathered through extensive customer research.
“This move marks a pivotal moment in AVT’s journey as a standalone business,” said Roy Porat, CEO of AVT. “Independence has given us the flexibility and agility to take bold steps like this. Lowering spare parts prices is not a temporary promotion—it’s a permanent change, designed to put customer needs at the center of our operations while maintaining the quality and service AVT is known for.”
Porat emphasized that the price reduction is just the beginning of AVT’s broader transformation. The company is investing in connectivity and AI-driven analytics to reduce downtime and increase productivity, while also focusing on enhancing customer trust and efficiency. With the new pricing already in effect, AVT’s strategy signals a decisive shift toward a customer-centric future in the print inspection sector.
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