SCREEN Europe has announced the appointment of Bobby Grauf as its new Sales Director for the UK and Ireland, bringing with him over two decades of experience in the graphic arts and digital print industry. Grauf will lead the company’s regional commercial strategy, focusing on the growth of SCREEN’s high-speed inkjet technology and strengthening its presence across packaging, commercial, and publishing print sectors. He joins SCREEN with a strong track record in senior sales and leadership roles, including previous positions at Canon, Duplo, and HP Indigo.

Grauf’s appointment marks a significant step in SCREEN’s regional strategy, aligning with its broader vision to accelerate digital transformation in print through innovation and customer-centric solutions. “I’m delighted to be joining SCREEN at such a transformative moment,” Grauf said. “The shift to digital is gaining momentum, and I look forward to helping customers adopt SCREEN’s technology to drive new business opportunities.” His leadership is expected to support growth in both established and emerging markets as SCREEN expands its digital inkjet offering.

SCREEN Europe’s President, Bui Burke, emphasized the value of Grauf’s industry knowledge and consultative approach. “Bobby’s passion for print and ability to connect with customers are essential qualities that will strengthen our relationships in the UK and Ireland,” Burke noted. With this strategic hire, SCREEN is reinforcing its commitment to innovation, customer success, and the advancement of sustainable, high-performance inkjet solutions in one of its key European markets.