Under the leadership of new Technology Sales Director Jordi Giralt, BOBST is positioning itself to drive significant growth in the label sector by leveraging its core strengths: a deep technology portfolio, fully integrated hybrid solutions, and a commitment to strategic partnerships. Giralt brings decades of global experience and a clear vision of how the label industry is evolving, pointing to trends like automation, hybridization, and sustainability as key growth levers.

With its “All-in-One” approach, BOBST integrates flexo, digital, and hybrid press technologies from a single source, simplifying the supply chain and boosting flexibility for converters. Their leadership in automation, sustainability, and smart workflows—anchored by tools like BOBST Connect—empowers label printers to meet rising demands for customization, shorter runs, and traceability while reducing waste and downtime. By offering complete, connected ecosystems, BOBST aims to help converters adapt faster and operate more efficiently. 

 Looking ahead, BOBST plans to deepen partnerships by offering value beyond hardware—through training, global service support, and actionable data insights that drive continuous improvement. The company sees significant opportunity in helping converters accelerate digital transformation across the production chain while proactively meeting emerging regulations and sustainability targets. By focusing on strategic, long-term customer relationships and investing in innovation, BOBST is well-equipped to grow its presence and impact across the global label printing landscape.

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