BOBST is pushing the boundaries of digital label production with the launch of its FLEXJET module, showcased at Labelexpo Europe 2025. Integrated into the DIGITAL MASTER 340 and 510 platforms, FLEXJET enables Pure Digital Multilayer label production—an industry-first—allowing converters to digitally print on the front, back, liner, or even adhesive in a single pass. Designed to handle high-value, complex applications like glue-side and liner printing, this advancement opens new doors for converters chasing short runs, rapid turnaround, and enhanced regulatory compliance.
Patrick Graber, Marketing Director for PL Labels, explained the impact: “With FLEXJET, we’re pushing digital printing beyond its traditional limits,” highlighting how the solution supports both agility and sustainability. BOBST also expands its Application Management services to labels and introduces a new consultancy partnership with Co-ëfficiënt, aiming to help converters optimize production through data, analytics, and smarter workflows.
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