The Queensland T-shirt Company (QTCo), a leading name in Australia’s promotional merchandise industry, transformed from a fashion agency into a dynamic print-on-demand powerhouse serving corporate and consumer markets across Asia-Pacific. A driver of this transformation has been Canon’s Colorado M-series printer, powered by UVgel technology, enabling QTCo to expand beyond textiles into high-volume, personalized merchandise such as stickers, magnets, and posters.

QTCo recognized a growing demand for personalized, non-textile products and sought a solution that could deliver high-quality output, fast turnaround, and media versatility, all from a centralized location. Canon’s Colorado stood out for its speed, exceptional print quality, and ability to produce both gloss and matte finishes in a single pass. Installed and operational within two days, the printer quickly became an integral part of QTCo’s production, with Canon providing seamless training and ongoing support.

With Canon’s UVgel technology, QTCo has launched a new product line that significantly broadens its business model. Canon’s role extended beyond technology, with proactive support before, during, and after installation. “QTCo is a great example of how the right technology, paired with a future-focused mindset, can completely transform a business model. We’re proud to support their journey,” said Steven Badger, Head of Sales & Professional Services at Canon Production Printing.

As QTCo develops a new facility and expands its customer base, Canon’s Colorado is more than a printer, it is a strategic enabler, helping QTCo scale, innovate, and thrive in the competitive print-on-demand market.