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Cimpress Brings CloudLab Fully Into Its Orbit to Accelerate the Future of Mass Customization

Cimpress completed the full integration of CloudLab into its portfolio, marking the next phase of a strategic relationship that has evolved over the past three years. The acquisition strengthens Cimpress’ position in mass customization while reinforcing CloudLab’s role as a leading provider of web-to-print software across print, packaging, and publishing markets.

Leadership continuity remains central to the strategy, with CEO Marc Horriar and CTO Ionut Berescu continuing to guide CloudLab’s technology roadmap and innovation efforts. The company will maintain its independence in the market, continuing to serve all customers, including those outside the Cimpress ecosystem, while benefiting from deeper access to global infrastructure and development resources.

Both companies emphasize that the integration is focused on accelerating product innovation and expanding capabilities rather than consolidation. By combining CloudLab’s advanced software platform with Cimpress’ scale and market reach, the partnership aims to speed development, improve the customer experience, and support the global shift toward scalable, on-demand mass customization.

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