International Print Day returns on October 9, 2025, uniting the global print community under the banner of #PrintSmart—a theme that underscores the synergy between print and technology. Now in its 11th year, the event invites professionals to flood social media with “printspiration” using the hashtag #IPD25, celebrating how print, when integrated with data, AI, and digital tools, becomes more personalized, measurable, and sustainable.
This year’s official poster, designed by Craig Bower of Design That Rocks, features a dynamic QR code powered by Digital Link that delivers real-time insights on how to elevate print’s ROI. From smart materials to data-driven personalization, the message is clear: print is evolving, and it’s more valuable than ever. “#PrintSmart is about showing the world that print is most effective when partnered with technology,” said Deborah Corn, founder of International Print Day.
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