drupa has introduced drupa insights, a new digital knowledge platform designed to provide continuous market intelligence and analysis for the international print and packaging industry. The platform, developed in cooperation with Alliance Insights, the research division of PRINTING United Alliance, offers regularly updated research and insights on technological developments, market trends, and economic changes affecting the sector. Access to the platform is available through free one-time registration on the drupa website. Initial content focuses on three major themes shaping the future of the industry: the growing importance of label and packaging printing, the impact of artificial intelligence and robotics, and the increasing automation of production processes.
The new platform transforms drupa’s former Global Trends Report into an ongoing digital content hub, replacing the annual publication with continuously updated insights and structured analyses. drupa insights also forms part of the strategic repositioning of drupa 2028 and contributes to the trade fair’s LEARN thematic cluster, strengthening the event’s knowledge-sharing and research components ahead of the exhibition. Through the collaboration with PRINTING United Alliance, drupa aims to provide industry professionals with reliable data and strategic guidance to help navigate ongoing transformation in print and packaging markets.
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