Ball Corporation, the leading global provider of sustainable aluminum packaging for beverages, personal care and home products, as well as aluminum cups, has relaunched its proprietary printing technology, Dynamark™, for its beverage cans in Europe, Middle East and Africa (EMEA). This upgraded technology introduces an advanced tier of printing capabilities, unlocking leading-edge features to deliver greater flexibility and enhanced value for brands.

Building on the success of the popular Dynamark technology, Ball has redefined its range of offerings – Starter, Pro, and Advanced Pro – reflecting the company’s deep understanding of customer needs, having worked with 50+ customers, 80+ brands on more than 100 projects. It represents the next leap in promotional printing technology, enhancing large-scale production personalization for the beverage industry. It introduces variable print technology that integrates multiple graphics onto a single pallet, allowing up to 12 different images on the same shelf or display. Available in most European plants, Dynamark caters to various markets and formats to drive consumer engagement, foster brand loyalty and boost sales.

“We’ve taken everything we’ve learned from the original series – and that our customers loved – and pushed the creative boundaries even further with Dynamark Advanced Pro,” said Jag Bains, Vice President for Commercial, EMEA, at Ball. “This technology gives brands and designers greater creative freedom, enabling more innovative, personalised and tailored design solutions. With enhanced capabilities and flexibility, Dynamark Advanced Pro, allows faster adaptation to market trends and customer preferences. It’s not just about packaging; it’s about fostering originality, creating a more personalized experience, and driving meaningful engagement with consumers.”

Dynamark Advanced Pro reinforces Ball Corporation’s position as a market leader in innovation by delivering effective solutions that exceed consumers expectations. This technology showcases Ball’s dedication to understanding and responding to consumer habits: Consumers make in-store selections in less than six seconds and 80% of shopper’s choices are based on visual shelf impressions. 

Dynamark Advanced Pro is a key tool for brands seeking to capture consumer attention and drive incidence. By prioritizing aesthetic appeal and functionality, Dynamark Advanced Pro not only enhances brand visibility but also aligns with Ball’s commitment to delivering outstanding value and engagement. The technology enables companies to push creative boundaries with variable windows, a blend of negative and positive elements, multiple colours, halftones and more, setting a new standard for packaging design, consumer engagement and brand expression.