The FESPA Personalisation Experience is designed to connect brand owners, retailers, marketers and agencies wanting to tap into personalisation to enhance their business and product offering through the use of printers, OEMS and software providers. This year’s event has three elements: an exhibition showcasing the latest innovations in digital print personalisation; a SmartHub, which hosts the Smart Factory; and the SmartHub Conference with daily sessions. In the dedicated Personalisation Experience exhibition space, visitors will be able to see the latest innovations for customisation. Confirmed Personalisation Experience exhibitors include: Antigro Designer, Konfigear, ip.labs, Printess and Printbox.

In addition to the exhibition space, Personalisation Experience will also offer a new feature, SmartHub, which comprises a Smart Factory and SmartHub Conference. The Smart Factory is a dedicated area on the show floor providing a live showcase of smart and intelligent manufacturing. The feature will highlight the latest on-demand technologies from a variety of vendors and experts in garment decoration, apparel production and interior décor, and it will demonstrate to visitors the numerous commercial opportunities that personalisation offers via focused tours. For example, how it can add value to PSPs’ businesses.

The dedicated SmartHub Conference will run daily and will explore topics and trends such as AI, automation and sustainability, as well as real-life customer stories about personalisation experiences. Confirmed speakers to date include representatives from: Cloudprinter, EFI, Jubels, McGrew Group, Nutshell Creative, Printerpix, Printfab fabisimo.com, XMPie and Your Surprise. The full conference programme will be announced later in March.