Friedheim International is accelerating the growth of its packaging division by joining the Automated Material Handling Systems Association (AMHSA) and confirming its participation at IMHX 2025, the UK’s largest logistics, handling, packaging, and e-commerce exhibition. Taking place at the NEC Birmingham from 9–11 September, IMHX provides a key platform for Friedheim to strengthen industry partnerships and demonstrate how its technology portfolio addresses modern production and logistical challenges. The company will exhibit on AMHSA’s partner territory at Stand C65, offering direct engagement with e-commerce operators, fulfilment specialists, and manufacturers from across the supply chain.

With new hires reinforcing the packaging division under Martin Howells, Friedheim is positioning itself to meet the demands of a 2026 pipeline that requires greater automation, efficiency, and versatility. At the show, the company will highlight high-throughput solutions, including Beck packaging systems, VARO specialty automation, and equipment from its diverse network of technology partners. By focusing on end-to-end value and comprehensive resolutions, Friedheim aims to help customers streamline their operations while preparing for future growth.

Marketing Executive Seth Morgan emphasized the importance of events like IMHX for both market validation and customer engagement. “We find exhibition experiences very grounding exercises, validating decisions, and giving confidence to new challenges and opportunities. With our customers evolving and diversifying, we value this ability to stay ahead of the curve and offer the next generation of technologies.” Friedheim also sees its AMHSA membership as a way to embed itself deeper in industry conversations and stay connected to the challenges facing manufacturing and logistics customers, ensuring future-proof support and solutions.