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Harris & Bruno to Showcase Advanced Embellishment and Coating Solutions at Printing United 2025

Harris & Bruno will showcase its latest coating and embellishment innovations at PRINTING United 2025, October 22–24 in Orlando. The company’s booth (#5321) will feature live demonstrations and samples from its flagship ExcelCoat ZRX, which produces foil and spot UV effects in a single pass without the need for screens, plates, or dies. Visitors can also see the exclusive xMatte effect, which delivers an emboss-like tactile finish on both coated and uncoated substrates. 

 Complementing the ZRX, Harris & Bruno will present samples from the ZRW high-speed web coater, designed for in-line or nearline coating with aqueous or UV chemistry at full press speeds—ideal for inkjet-driven transactional, direct mail, and publishing applications. The next generation ExcelCoat ZR sheetfed system will round out the display, offering gloss to soft-touch coatings engineered for efficiency and reliability. “Printing United is a powerful platform for connecting with the print community, and we’re excited to highlight what’s possible when finishing is done right,” said Nick Bruno, President of Harris & Bruno. “Our goal is to show how digital embellishment and advanced coating can help printers drive growth, improve margins, and stand out in a crowded marketplace.”

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