As digital embellishment continues to gain momentum in commercial and packaging print markets, Harris & Bruno International is preparing to make a high-impact showing at Amplify 2025, the event focused on print finishing, packaging, and design. Scheduled for June 10–12 at the Donald E. Stephens Convention Center in Rosemont, Illinois, the event will once again bring together converters, creatives, and production specialists eager to explore advancements in embellishment technologies. 

Positioned at Booth #4544, Harris & Bruno will spotlight two of its flagship solutions: the ZRX Digital Embellishment Press and the ZRW High-Speed Web Coater. These systems are engineered to meet the growing demand for high-end, tactile print experiences without the complexity or cost of traditional finishing methods. 

At the booth will be two application samples that not only showcase the capabilities of the ZRX system but are also strong contenders for Gold Leaf Awards—a recognition program that celebrates excellence in print finishing: 

Sylvamo Brand of Catalogues Cover: This sample introduces the patent-pending xMatte effect, which mimics the dimensional feel of embossing through digital means—eliminating the need for dies and mechanical presses. 

Bruno Cellars Wine Box: This luxurious packaging prototype combines red foil, gold foil, spot gloss, and the xMatte finish to deliver a multisensory brand experience—all created in a single pass on the ZRX. 

Beyond the show floor, Ryan Moskun, Marketing Manager at Harris & Bruno, will contribute to the educational program by joining the panel “Designing for Digital Embellishments and Production Flow.” His perspective is expected to provide attendees with actionable strategies for incorporating embellishment seamlessly into digital production environments—a topic of increasing relevance as printers look to diversify revenue through value-added services. 

Amplify 2025, produced by WhatTheyThink and the Foil & Specialty Effects Association (FSEA), continues to carve out a critical space in the trade show calendar. With its focus on foil, coatings, die-cutting, folding, gluing, and binding, it offers a unique platform for companies like Harris & Bruno to engage with both brand owners and trade printers, pushing the limits of print finishing. In a market where embellishment is becoming a key differentiator, Harris & Bruno’s presence at Amplify underscores its commitment to innovation that blends aesthetic impact with production efficiency.