HEIDELBERG came away from Expoprint & Converflexo Latin America 2026 in São Paulo with more than €30 million in order volume, a result that signals continued momentum in one of the industry’s most promising regions. Nearly 80 percent of the deals came from Brazilian customers, while printers and converters from Argentina, Chile, Paraguay, and Uruguay also showed a strong willingness to invest. Unsurprisingly, packaging continues to be the primary growth engine, fueled by urbanization, increasing prosperity, and the regional shift toward sustainable paper-based packaging solutions.

The strongest demand centered around HEIDELBERG’s integrated production ecosystem, with notable interest in the Speedmaster XL 106 Peak Performance Generation and the globally successful Speedmaster CX 104. The company also reported strong traction for MK Masterwork post-press systems, including Promatrix and Easymatrix, along with several Versafire digital presses bundled with lifecycle and service agreements. As Dr. David Schmedding, Chief Technology and Sales Officer, said, “Expoprint has impressively demonstrated the high level of trust our customers place in our integrated end-to-end solutions.” For HEIDELBERG, this is less about a single successful event and more about a clear market signal: Latin America is accelerating its investment in industrialized, automated print and packaging workflows, and the company is positioning itself as the systems integrator ready to capture that growth.

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