HP Indigo and Peru's Grafix Digital have announced a major partnership aimed at transforming Peru’s digital printing landscape. Building on Grafix’s long-standing success as HP Indigo’s distributor in Colombia and Ecuador, the new agreement positions Grafix as the official HP Indigo distributor in Peru, combining world-class print technology with localized expertise. This alliance promises to accelerate innovation, sustainability, and business growth for Peruvian printers across key verticals including packaging, commercial, and label printing.

Central to the partnership is a business development model that offers printers tailored support, from workflow optimization to strategic consulting and hands-on training. Peruvian customers will gain access to HP Indigo’s LEP technology and PrintOS platform—leveraging IoT, AI, and Big Data to streamline production and enhance quality. A dedicated team of over 30 regional engineers, combined with a robust spare parts and consumables infrastructure, ensures fast, localized technical support.

As demand rises for flexible, short-run, and customized print solutions in sectors like agribusiness, food, and personal care, this collaboration is poised to meet evolving market needs. Juan Lozano, General Manager at Grafix, emphasized the significance of the move: “This partnership allows us to replicate our success and bring proven, scalable solutions to a new and promising market.” HP Indigo’s Carolina Arias added that Peru is a strategic growth territory and this alliance will help unlock significant opportunities across Latin America.