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HP Showcases Nonstop Digital Printing at Labelexpo Europe 2025 and Celebrates Milestone in Labels & Packaging

At Labelexpo Europe 2025, HP Indigo made a definitive statement on the future of digital labels and packaging with the global debut of the HP Indigo 6K+ Digital Press. Flanked by the high-speed HP Indigo V12 and the flexible HP Indigo 200K, HP’s expanded portfolio delivers on its promise of nonstop digital printing powered by automation and AI. Celebrating a major milestone—its 3,000th label and packaging press installation with Watershed in Dublin—HP is reinforcing its leadership in driving the analog-to-digital shift at scale.

“HP Indigo is leading the rapidly evolving labels and packaging industry with nonstop digital printing, intelligent automation, and AI-powered solutions,” said Noam Zilbershtain, VP & GM of HP Indigo. The new 6K+ press, featuring the SmartControlSystem, elevates reliability and versatility for converters tackling ever-diversifying SKUs, shorter runs, and sustainability demands. Meanwhile, the V12 continues to redefine digital productivity with record-setting output and reduced operational complexity—an impact already echoed by Nordvalls, who now runs two V12s. Add to this HP’s focus on sustainable innovation—from ElectroInk’s recyclability to a low-impact booth design—and it’s clear HP is engineering not just presses, but an ecosystem ready for the future. 

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