HP announced its participation in The Sign Show and The Print Show, where it will unveil the new HP Latex R530 all-in-one printer for the first time in the UK. The versatile system is designed to deliver high-quality output across a broad range of indoor and outdoor signage applications, setting a new standard for productivity and creative flexibility.
Attendees will also see the HP Latex 630W and 830W printers in action, both engineered for efficiency and vivid image reproduction, as well as the HP DesignJet XL3800 for technical drawings and graphics, and the HP DesignJet Z9+ Pro for applications requiring exceptional precision and color accuracy. Colin Easton, UK&I Large Format Print Channel Manager at HP, said, “We are proud to showcase HP’s latest print technology advancements, demonstrating our ongoing commitment to excellence, innovation, and sustainability.”
HP’s booth will also highlight its Professional Print Services and sustainability initiatives, including Latex water-based technology. Visitors can join daily VIP stand tours to explore HP’s solutions in depth and gain entry to a raffle for exclusive Ferrari merchandise, while learning more about HP’s collaboration with Ferrari and how its technology supports the performance and standards of the supercar brand. The Sign Show and The Print Show take place September 23–25 at the NEC in Birmingham.
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