Hybrid Brandz has announced the expansion of its global sales team with strategic appointments in the United States and the UK & Ireland, reinforcing its position in artwork and packaging management solutions. In the US, Pipere Baldwin joins as Sales Manager alongside Heath Luetkens, Sales Director, Americas, bringing over 15 years of experience in print and packaging sales and business development. Her background in positioning complex solutions and guiding customers from concept through execution aligns with Hybrid Brandz’s focus on delivering measurable impact in quality and speed. In parallel, Joshua Allen has been promoted to Sales Manager for the UK and Ireland following the retirement of Greg Heather, transitioning from his previous role as solution architect and presales engineer within Hybrid Software UK.

Allen’s technical expertise and experience supporting major accounts such as Diageo UK position him to bridge operational workflows with commercial strategy in his new role. “These appointments reflect the continued growth of Hybrid Brandz and our focus on building a strong, globally aligned commercial organization,” said Igor Vandromme, VP/GP of Hybrid Brandz. By combining industry experience with technical depth, the company aims to ensure customers are supported by teams that understand both the commercial pressures and operational realities of modern packaging production. The expanded sales structure signals Hybrid Brandz’s commitment to scaling its presence in key markets while maintaining close alignment with customer needs across the artwork lifecycle.

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