The team at Print Business has followed up with Screwfix on the relaunch of printed communication to their customers. They note it is not the same approach as the thousand-page catalog of old, but instead visitors to stores can pick up a forty page A5 stitched piece. The new paper catalog is uses either FSC or PEFC certified paper and leverages QR Codes to direct customers to more information. Read the well-sourced article here.
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