Kornit Digital Ltd.  has signed a strategic partnership with MAS Holdings subsidiary MAS ACME USA—a supply chain orchestration hub located in North America, to serve sustainable fashion and apparel brands. The deal will empower MAS customers, retailers, and brands, to realize the vision of data-driven fashion production and become both more sustainable and profitable. The commercial agreement directly aligns Kornit with MAS Holdings - a global leader in fashion and sportswear apparel manufacturing, delivering end-to-end supply chain orchestration and operational excellence. 

MAS is the largest apparel technology company in South Asia, collaborating with brands like Victoria's Secret, PVH, Gap, Marks & Spencer, and Nike. This agreement formalizes the partners’ commitment to building a viable production alternative for an industry plagued by overproduction, unplanned markdowns, and supply chain inefficiencies. Uniting Kornit’s digital on-demand production capabilities with MAS’ supply chain excellence and precision data diagnostics allows brands to avoid missing sales and respond with weekly US production runs to optimize inventory levels at retail, all while minimizing waste, maximizing full-price sell-through, and freeing up working capital.

 “Fashion is the world’s oldest, largest, most complex supply chain, yet it is fundamentally broken and riddled with inefficiency—we believe the need for change is urgent. This strategic agreement offers the industry a proven alternative to overproduction, waste, and disrupted supply chains,” said Ronen Samuel, Chief Executive Officer at Kornit Digital. “Kornit and MAS ACME USA share a common thread, a commitment to ‘make fashion better.’ I am delighted to see Kornit’s industry-leading on-demand solutions paired with MAS’ pioneering approach to supply chains and manufacturing data diagnostics. Together, we unlock what the industry needs – a clear pathway to more responsible, profitable, and agile fashion production.”