Shengda Printing Technology, the largest web-to-print company in China, has expanded its commitment to digital production with the purchase of ten additional HEIDELBERG Jetfire 50 industrial inkjet systems. The company became HEIDELBERG’s first Jetfire 50 user in China earlier this year and has already produced more than 10 million prints since the system began operating in June 2025.

Handling more than 80,000 daily online orders and generating over 95% of its business via the web-to-print channel, Shengda is advancing a strategic digital transformation to enable efficient, automated short-run production. The new Jetfire 50 systems will be installed at multiple sites across China, with the first two arriving in December. The investment reinforces Shengda’s hybrid production model, which combines a large installed base of approximately 200 HEIDELBERG sheetfed offset units with an expanding fleet of digital lines.

Shengda selected the Jetfire 50 following extensive testing and competitive evaluations. According to the company, HEIDELBERG’s comprehensive digital ecosystem, including color quality, print stability, and service reliability, was decisive. The Jetfire 50’s automation capabilities reduce labor requirements by two to three operators per shift and integrate seamlessly with Shengda’s fully automated workflow via Prinect and JDF Import. This enables cost-efficient, short-run production of customized, high-quality covers with consistent inside pages in a single pass.

“The Jetfire systems’ level of automation and performance is impressive and perfectly matches our vision of a digital future,” said owner Cui Wen Feng. “We plan to develop between 20 and 30 digital production lines, and this investment is a key step toward that goal.” Shengda has already invested more than 300 million renminbi in digital printing and currently produces about six million A4 pages per month, with the capacity to reach eight million.