Labelexpo Global Series, the industry’s go-to platform for over 45 years, is entering a bold new era with the announcement of its rebranding to LOUPE—a move designed to reflect the convergence reshaping the package printing landscape. The first event under the new name, LOUPE Americas 2026, will build on Labelexpo’s legacy while expanding its focus to include not just labels, but flexible packaging and folding cartons, all under the unifying theme of digital transformation, automation, and sustainability.
The new brand is more than just a name—it’s a mindset shift. “Just as today’s label converters are diversifying... LOUPE mirrors that same spirit,” said Andy Thomas-Emans, Strategic Director. The LOUPE name draws inspiration from the precision tool found in every print shop, while cleverly doubling as an acronym for Labels & OUter Packaging Embellishment. Under its new identity and backed by Informa's global reach, LOUPE positions itself as the cross-format hub for the next generation of package printing innovation and collaboration.
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