Adphos North America shares that a leading North American direct mail printer has expanded its deployment of adphos aNIR drying technology, adding two additional systems to bring its total to four HP PageWide T250 HD presses equipped with aNIR. What began as a performance upgrade has evolved into a strategic production platform after the first two installations delivered immediate speed gains, new application capability, and measurable ROI.
The printer reports throughput increases from 175 feet per minute to 500 feet per minute, representing a 185% speed boost. The aNIR-equipped presses now enable confident production on high-gloss, heavyweight, and lower-cost papers with true instant drying and no offsetting or bottlenecks. By shifting applications from slower digital platforms to the HP PageWide T250 HD with aNIR, the company has expanded revenue opportunities while improving uptime, reducing waste, and lowering total production costs.
According to Adphos, the expansion reflects strong validation of the drying technology’s impact on operational efficiency and profitability. With six HP PageWide T2x0 presses worldwide now running aNIR drying systems, adoption continues to grow among high-speed inkjet users seeking greater substrate flexibility, higher throughput, and scalable growth in competitive direct mail markets.
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