Koenig & Bauer Kyana is unveiling AURAVEO at DMEXCO 2025, marking a bold step into the digital brand experience space. Positioned as a Digital Experience Platform, AURAVEO reimagines packaging as an interactive communication channel, capable of delivering real-time, personalised content to consumers. This innovation—first previewed at drupa 2024—bridges analogue packaging and the digital world, empowering brands to engage directly with their customers while collecting actionable insights on behaviour and preferences.
“AURAVEO gives brands full control over the content, even when the products are already on the shelf,” said Florian Stark, Market Activation Manager at Koenig & Bauer Kyana. Integrating augmented reality and AI, the platform turns each product into a dynamic marketing touchpoint—boosting ROI, transparency, and consumer trust. With its market debut at DMEXCO, Koenig & Bauer is expanding beyond traditional print, helping brands stay relevant in a digitally driven marketplace.
Read more.
Proofed (Human)
Listen to This Article
Loading...
Login
New User? Signup
Reset Password
Signup
Existing User? Login here
Login here
Reset Password
Please enter your registered email address. You will recieve a link to reset your password via email.
New User? Signup
Currency Exchange Graph